← All use cases / Small business
Working on headlines for a client's online shop, a freelancer learned the basics on a Coursera course and then refined their drafts with Gemini, Claude and ChatGPT. The main lesson: clever wording means little if the customer can't see the benefit.
Here are my draft headlines for [PRODUCT OR PAGE] on an online shop selling [WHAT THE SHOP SELLS] to [TARGET CUSTOMER]: [PASTE DRAFTS]. For each one, tell me whether a customer would instantly see the benefit. Then suggest 5 clearer alternatives that lead with the benefit, under [NUMBER] words each, in a [TONE] tone, and say which one you'd test first and why.
Replace the [PLACEHOLDERS] with your own details before you send it.
How to try it
- Write your own drafts first, focused on what the customer actually gets.
- Run them past two or three AI tools and compare which suggestions make the benefit clearest.
- Pick a winner, use it on the shop and see whether clicks or sales improve.
More small business use cases
Price your handmade work and plan your next steps with ChatGPT
The ceramicist behind Vines & Vessels, a small LA business making wall-hung vases, first used ChatGPT to price pieces from the time and materials that went into them. Later the artist shared longer-term goals and had it break each into steps, which they say gave them guidance when self-doubt crept in.
I make [PRODUCT] by hand. One piece takes about [HOURS] hours and [MATERIALS COST] in materials, and I'd like to pay myself [HOURLY RATE] an hour. Work out a price that covers costs and my time, show the maths, and suggest a sensible range. Then help me with this goal: [E.G. SELL ONLINE BY SPRING]. Break it into small, practical steps for the next [WEEKS] weeks.
Plan an efficiency upgrade for a client as a tradesperson with ChatGPT
A one-person plumbing and installation business looking after a community pool spotted wasteful manual processes but had never used AI. He asked ChatGPT questions about the pool system and how to automate it, got a parts list and a plan, and with the previous installer made changes expected to save the pool thousands of euros. He now uses it several times a day for practical problems.
I'm a [TRADE] and one of my clients has [SYSTEM, E.G. A POOL PUMP AND HEATING SETUP] that is run manually: [DESCRIBE HOW IT WORKS NOW]. I think it wastes energy because [REASON]. Explain the options for improving or automating it, the parts I'd likely need, the rough costs and savings, and the questions I should check with the manufacturer or a specialist before proposing it to the client.
Learn what goes into a good business plan with Grok
Starting her own business, one user asked Grok to explain the elements of a good business plan.
I'm starting [TYPE OF BUSINESS] in [LOCATION]. Explain the essential sections of a good business plan in plain English, what each section should answer, and the common mistakes beginners make. Then ask me questions, one section at a time, to help me draft mine.
Reference: X @FaheemU10868