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Working on headlines for a client's online shop, a freelancer learned the basics on a Coursera course and then refined their drafts with Gemini, Claude and ChatGPT. The main lesson: clever wording means little if the customer can't see the benefit.
Here are my draft headlines for [PRODUCT OR PAGE] on an online shop selling [WHAT THE SHOP SELLS] to [TARGET CUSTOMER]: [PASTE DRAFTS]. For each one, tell me whether a customer would instantly see the benefit. Then suggest 5 clearer alternatives that lead with the benefit, under [NUMBER] words each, in a [TONE] tone, and say which one you'd test first and why.
Replace the [PLACEHOLDERS] with your own details before you send it.
How to try it
- Write your own drafts first, focused on what the customer actually gets.
- Run them past two or three AI tools and compare which suggestions make the benefit clearest.
- Pick a winner, use it on the shop and see whether clicks or sales improve.
More small business use cases
Spot your customers’ hidden problems in old emails with Claude
One business owner fed six months of client emails into Claude and asked it to find patterns. It surfaced three problems his clients were having that he hadn't noticed, and he built a solution for each.
Here are [NUMBER] months of customer emails with names and contact details removed: [PASTE OR UPLOAD]. Find the recurring questions, complaints and requests. Group them by theme, say how often each comes up with a short paraphrased example, and suggest one practical fix or new offer for each of the top three.
Learn what goes into a good business plan with Grok
Starting her own business, one user asked Grok to explain the elements of a good business plan.
I'm starting [TYPE OF BUSINESS] in [LOCATION]. Explain the essential sections of a good business plan in plain English, what each section should answer, and the common mistakes beginners make. Then ask me questions, one section at a time, to help me draft mine.
Reply to vague ‘how much?’ messages from customers with ChatGPT
A micro-bakery owner used to dread 'how much for a birthday cake?' messages with no date or details. Now she pastes them into ChatGPT and asks for a warm reply that requests the date, servings, flavours and inspiration photos and mentions her starting price, then tweaks a couple of words so it sounds like her.
A customer has sent me this message: [PASTE MESSAGE]. Write a warm, short reply in a friendly small-business tone. Ask for the details I need to quote: [E.G. DATE, NUMBER OF PEOPLE, STYLE, PHOTOS]. Mention politely that my [PRODUCT] starts at [PRICE] so we're on the same page early. Keep it under 100 words and don't sound pushy.
Reference: X @FaheemU10868